It’s awesome to connect with you guys, first up can you give us a quick overview of who you are, how long you’ve been pushing pixels and your success to date?
We are a team of creatives that started our design journey back in 2015. We kicked-off as a team of 3 passionate UI/UX designers and grew into a studio with 20+ people - designers, illustrators, motion designers, etc. We launched a little dev department over 6 months ago - and that is a new chapter for the level of services we provide.
How much of your time do you spend working on marketing and pushing your social following?
We’ve been posting our projects on Dribbble since 2015 and that alone was working as a marketing platform as well as a platform where we were able to connect with other designers. Now, growing into a larger team, we’ve started incorporating many additional marketing tools like developing our social media network, targeting, Google advertisement, etc.
How do you plan doing social promo work around live client work, do you find it gets left to the last minute?
It can get a bit tricky with live client work as we work under strict NDAs most of the time and can share what was done only once a project is released. So we normally have plenty of time to prepare a good case study and social materials to show it to the world.
When it comes to promo work, is alot of your artwork based around conceptual projects and briefs?
Our promo works are usually based on conceptual projects that depend a lot on how our designers feel themselves that day, week, month ;) and on what is trending. We really try to be as creative as possible with the promo work and give our designers full creative freedom.
What would be your top 3 tips for designers looking to grow their social following?
Tip 1. We would suggest to be really open to interacting with people, sharing work, design life-hacks, little secrets and tricks. Be active in design communities, social network groups and discussions, etc.
Tip 2. Generating useful non-trivial content is the key. Try to imagine what sort of information would be very useful for your followers and try to give them that information.
Tip 3. Do not be afraid to share works on platforms like Dribbble, Behance, Instagram, etc. even if you think that they are far from being perfect. Feedback and experience would help you improve over time. The world needs to see what you do!
Outcrowd are a web & app development agency based in Ukraine. They craft beautiful digital products and illustrations that work seamlessly for their clients and they have blown up across the design community in the last few years.
Cover artwork by Outcrowd